Automated Marketing Intelligence
Replaced 6 hours of weekly manual reporting with a pipeline that runs itself
Industry
Retail
Duration
8 weeks
Tools
Python, Tableau
Impact
6h/week saved
The situation
Every Monday morning, the marketing team sat down and started pulling numbers from five different platforms. Copy, paste, format, repeat. By the time leadership got the report, half the morning was gone and the data was already a week old. Nobody questioned it because it had always been done that way.
What we did
We built a pipeline that pulls from all five sources overnight, runs the analysis automatically, and drops a formatted report into the team's inbox before anyone gets to their desk on Monday. The team still reviews it and adds their commentary — the machine just handles the assembly.
What changed
Monday mornings are different now. The team walks in to a finished report instead of spending hours building one. The numbers are fresher, the formatting is consistent, and the analysts spend their time on strategy instead of spreadsheets. Six hours a week, every week, permanently recovered.