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About Us

Miras was born from a shared insight. In a world obsessed with AI potential and content, too many businesses are confused about where to start and nowhere near real world return on investment.

We founded Miras to bridge the gap between hype and impact. We do this by combining commercial leadership and private-equity mindset with deep expertise in AI, data and go-to-market

Hammad Mian

Partner, Strategy & Growth

#PEBackedScaleUps#CommercialStrategy#GTMExecution#DataDrivenGrowth

An ex-LEK consultant and seasoned commercial leader, Hammad brings over 20 years of experience in driving growth for consumer and technology businesses. Having spent the last three years at a private equity-backed marketplace scale-up, he possesses a unique "builder" mindset. Hammad specializes in bridging the gap between high-level data strategy and fast, practical execution. By integrating AI and digital solutions into business practices, he delivers measurable commercial results quickly.

Hayley Lau

Partner, Data Science & Marketing Effectiveness

#DigitalMarketingStrategy#MarketingEffectiveness#Automation#BusinessDashboards

Hayley sits at the forefront of data science and digital marketing, helping organizations move from data to insight and ultimately growth. With a deep background in data science and analytics, she specializes in building the right dashboards, AI skills and workflows to help businesses leverage their data better. Having worked in blockchain and crypto security as well as marketing agencies, Hayley’s diverse experience always unlocks innovative solutions.

Sai Tai

Director, AI Engineering

#AIEngineering#LLMOps#CloudArchitecture#MultiAgentSystems#AIIntegration

A seasoned AI Solution Engineer and AWS Certified Architect, Sai is the technical powerhouse responsible for turning experimental concepts into high-performance, production-ready reality. With a career spanning leadership roles at PwC and Builder.ai, he specializes in demystifying complex technologies for our clients as well as ensuring AI becomes a competitive advantage rather than a technical hurdle.

Amber Subzwari

Director, UX and User Research

#UXResearch#UserExperience#CustomerInsight

Amber has an extensive background in user experience and UX research, having led teams at global tech giants like Spotify, WhatsApp and most recently as UX Director for Careem in Dubai. Amber specializes in putting the user at the heart of the business, seamlessly translating research insights into high-impact product execution. She ensures we deliver intuitive, best practice digital interfaces that drive commercial value for our clients.

Joonas Kukkonen

Strategic Advisor, Product & Technology

#ProductEngineering#TechScaling#AIInnovation#EngineeringLeadership#EnterpriseSolutions

A seasoned technology leader and CTO, Joonas brings a wealth of experience in building and scaling world-class digital products. He has spearheaded the development of Spotify’s podcast mobile experience and served as CTO at the global language-learning platform Busuu. Most recently, Joonas has focused on integrating AI-driven solutions into core product architectures. He specializes in bridging the gap between sophisticated engineering and intuitive user experience, ensuring technology is always a direct driver of commercial value.

Want to talk?

If you've got a problem you think we could help with, or you just want to think out loud about how we could help, drop us a line. No pitch decks, no pressure.